Sagging Pants & Attracting an Audience
While I’m not a fan of the style of sagging pants I have to admit that after talking with two young men as to why it is such a “thing” they do, I was reminded of the most fundamental concept of economics and marketing. In other words, why some businesses are successful at reaching their audience and others are not? So………..I had just witnessed some kid who without exaggeration had his pants down so low that I questioned if he should be wearing any pants at all. Then I saw a young man from my neighborhood and I asked about the trend; the conversation went a bit like this:
Me: Why do guys wear their pants so low?
Him: I do it because (blah blah blah).
Then his friend chimes in:
Friend: Some do it because it’s the style.
Me: So, that’s why? No other reason?
Friend: Well, if I walk by a group of girls and if I can get a number, then…
Me: So girls like it?
Friend: Not all, but enough.
Me: I guess that makes sense, because if you didn’t get attention you wouldn’t do it.
Me: (Feeling like “oh no, this style could go on for years!”) …Okay…
Friend: (As the car is pulling away) But, if a guy wants a girl who’s kinda more upper class like, if she don’t like it, he’ll come back with a suit on.
Which brings me to the question stated earlier – Why are some businesses successful at reaching their audience and others are not? (All things being equal: time, money, talent, etc.).
BECAUSE FILMMAKING IS AS MUCH OF A BUSINESS AS IT IS AN ART.
Because filmmaking is as much of a business as it is an art. Consequently, filmmakers must begin thinking more like entrepreneurs rather than just artists. And it reinforces the necessity of knowing who your audience is, what drives them, what interests them and what they care about.
There are 3 things I took away from this experience and I’d like to share:
1.WHO IS YOUR AUDIENCE
TIP Write down things from your script that targets a specific group.
2. YOUR FILM ALONE WILL NOT REACH THEM
TIP Start talking about your film before you begin to shoot.
3. IF YOU BUILD IT, THEY WILL COME
TIP Build awareness and a fan base (before the film is even made).
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