Me: Why do guys wear their pants so low?
Him: I do it because (blah blah blah).
Then his friend chimes in:
Friend: Some do it because it’s the style.
Me: So, that’s why? No other reason?
Friend: Well, if I walk by a group of girls and if I can get a number, then…
Me: So girls like it?
Friend: Not all, but enough.
Me: I guess that makes sense, because if you didn’t get attention you wouldn’t do it.
Me: (Feeling like “oh no, this style could go on for years!”) …Okay…
Friend: (As the car is pulling away) But, if a guy wants a girl who’s kinda more upper class like, if she don’t like it, he’ll come back with a suit on.
Which brings me to the question stated earlier – Why are some businesses successful at reaching their audience and others are not? (All things being equal: time, money, talent, etc.).
There are 3 things I took away from this experience and I’d like to share:
1.WHO IS YOUR AUDIENCE
TIP Write down things from your script that targets a specific group.
2. YOUR FILM ALONE WILL NOT REACH THEM
TIP Start talking about your film before you begin to shoot.
3. IF YOU BUILD IT, THEY WILL COME
TIP Build awareness and a fan base (before the film is even made).