AFM

I landed in LAX on Thursday evening, November 7, 2013 – excited, anxious and tired. I lucked out and was given a Toyota Prius at Enterprise. Found my way to my friend’s home and played catch up for about 2 hours. I thought she was kidding when she said I would have to leave at about 6:30am to get to Santa Monica by 8:30am…(15 mile away)…She wasn’t.

One of the best things I did was download and GPS app on my IPhone called Scout – it saved my life, as I’m horrible with directions.

DAY 1 @ AFM

Parking was already at its capacity, so AFM offered alternate parking at the beach lot right off the ocean! Here is a view!IMG_0249

I attended the Finance Conference and like most people in the room after a 4-hour session of numbers talk – my head was spinning. Basically what I came away with was to do a co-production with Canada (I can’t tell you how many times that was suggested). No, really. There were a few things I already understood through research and trial and error, but some tidbits that were helpful: As more people are using mobile devices for entertainment, people elect NOT to watch commercials, so companies are increasingly interested in presenting their products in the movies (product placement) for a captive audience in exchange for $.

The rest of the day was basically meet as many people as I could and get cards and CONNECT. As the saying goes; “Its not what you know, its who you know.”

AFM Poster

DAY 2

The Pitch Conference! This is what I’ve been preparing for. I was ready. 2 minute pitch, ditch deck (Power point presentation about the film), and post cards.

In short, I didn’t get to pitch but the preparations were beneficial as you’ll find out in day 3.

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DAY 3

I made some very good connections. I was able to meet with some distributors, 2 of which were interested in The Law of Moises, Gil at Koan, Inc. and Eddie at Curb Entertainment, both of which suggested with the right budget and cast, the film would have no problem making profit even if on a limited theatrical release and VOD (Video on Demand). I also talked with Rick Eldridge from Reel Works Studios, Ygor Siqueira of Graca Filmes (Brazil) and Adam from Go Films about possible co-productions.